Privacy & Terms of Service


We collect and store information about you to enable us to provide you with a service. We ask for your consent (your agreement) to hold your information. We will not at any time pass your personal details on to any third party unless we have a legal obligation to do so.

Our legal duty to share some information

Activate must by law pass information to other parties in some circumstances, for example, to safeguard adults or children from harm or abuse or the prevention of serious crime including terrorism. Where we need to share information in this way, we would usually explain this to you before we do so.

Communication needs

If you have told us that you have additional communication needs (for example if you use an interpreter) we would like to share this information with organisations involved in your support.

How we hold your information

We use a secure electronic system to hold your information. We hold information securely in line with the Data Protection Act 1998.

Pictures and Videos

We do take pictures of walks, events and challenges to promote our services. You will be asked for your permission to share these on our website, social media pages or publications at the start of each walk or event. We ask participants who do not want to be included in pictures and videos to make us aware.


To make this site work properly, we sometimes place small data files called cookies on your device. Cookies are good! Most big websites do this too.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How do we use cookies?

A number of our pages use cookies to remember:

• your display preferences, such as contrast colour settings or font size
• if you have already replied to a survey pop-up that asks you if the content was helpful or not (so you won’t be asked again)
• if you have agreed (or not) to our use of cookies on this site

Also, some videos embedded in our pages use a cookie to anonymously gather statistics on how you got there and what videos you visited.

Cookies are also stored by Google Analytics, to help us measure the effectiveness and efficiency of our site.

Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.

The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.

How to control cookies?

You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.